How ELVA Helps Dentists Sell More Invisalign Treatments

In the modern dental practice, AI-driven automation is revolutionizing patient engagement and treatment sales. ELVA’s Brain is the intelligent core of this transformation. Designed to function as an expert dental sales strategist, Brain deeply analyzes patient data, understands clinic workflows, and creates personalized sales approaches for various treatments—including Invisalign.

One of the most powerful applications of ELVA Brain is optimizing Invisalign conversions. Instead of relying on generic promotions, ELVA leverages advanced AI reasoning techniques to proactively identify and engage high-potential patients, ensuring every opportunity is maximized. Additionally, ELVA makes and answers phone calls autonomously, eliminating the need for front desk staff to handle Invisalign-related calls. ELVA is multilingual, ensuring all communication is in the patient’s preferred language, which significantly improves conversion rates.

According to data from the U.S. Census Bureau’s American Community Survey, a substantial portion of the U.S. population speaks a language other than English at home. The top states where multilingual communication is critical include:

• California: 43.9% of residents speak a language other than English at home (Statista.com).
• Texas: 35% of households speak a non-English language (BusinessInsider.com).
• New Jersey: 31.7% of residents prefer another language (Statista.com).
• Nevada: 31.0% speak another language at home (Statista.com).
• New York: In New York City, 49% of residents speak a language other than English at home.

With such a large percentage of the population speaking languages other than English, ELVA’s multilingual capabilities ensure that all patient interactions happen in their preferred language, leading to significantly higher engagement and conversion rates.

The Power of ELVA Brain: AI-Driven Patient Conversion

ELVA Brain goes beyond traditional marketing tactics by integrating deeply with your Practice Management System (PMS) and analyzing patient data to optimize Invisalign sales. Here’s how it works:

1. Identifying High-Potential Patients

ELVA automatically scans your patient database, analyzing key factors such as:

• Demographics (age, financial status, lifestyle indicators)
• Past Treatment Plans (previous orthodontic concerns, cosmetic interests)
• Doctor’s Notes (prior interest in teeth straightening, recommendations)

Using advanced AI algorithms, ELVA generates a list of patients with the highest likelihood of purchasing Invisalign, ensuring that your efforts are focused on those most likely to convert.

2. Hyper-Personalized Outreach and Automated Engagement

Once ELVA identifies potential Invisalign candidates, it doesn’t just hand over a list—it takes action. ELVA devises a custom engagement strategy for each patient based on their unique history and preferences. This includes:

• Personalized Phone Calls: ELVA autonomously calls patients, explaining the benefits of Invisalign in their preferred language.
• Automated Text and Email Campaigns: ELVA proactively sends well-crafted, casual yet informative messages to warm up the patient before their next visit.
• Follow-Up Sequences: If a patient doesn’t respond or show immediate interest, ELVA continues the conversation over multiple touchpoints—adjusting its approach based on patient reactions.

3. Front Desk Integration: Ensuring No Opportunity is Missed

ELVA isn’t just a marketing tool—it’s a real-time assistant for your staff. When a targeted patient visits the office, ELVA:

• Notifies the front desk staff via the ELVA web panel, ensuring they know to mention Invisalign at check-in.
• Provides conversation prompts so the staff can naturally introduce Invisalign in a non-salesy way.
• Allows front desk staff to provide feedback via the ELVA web panel. Based on this feedback, ELVA dynamically adjusts its overall strategy to better align with patient responses and preferences.
• Logs patient responses, helping refine future follow-ups and engagement efforts.

4. Guiding Dentists with Patient-Specific Selling Strategies

One of ELVA’s most powerful features is its real-time doctor guidance system. Before a targeted patient’s appointment, ELVA:

• Sends a concise summary to the dentist, outlining why the patient is an ideal Invisalign candidate.
• Provides talking points based on the patient’s dental history, making it easy for the doctor to present Invisalign as a natural solution.
• Aligns with the front desk efforts, ensuring that messaging is consistent and reinforcing the value of the treatment.

5. ELVA: Your Built-In Invisalign Sales Expert

ELVA is trained like a professional Invisalign sales expert. It has studied and analyzed various real-world scenarios involving Invisalign sales and, using advanced AI reasoning techniques, has created a proven blueprint for selling Invisalign effectively.

With ELVA, there’s no longer a need to attend different coaching sessions or hire consultants to teach your team how to sell Invisalign. ELVA has already developed the best workflow based on your practice, ensuring a consistent and successful approach every time.

6. Intelligent Follow-Ups and Special Offers

Even if a patient leaves the office without committing to Invisalign, ELVA doesn’t give up. It continues nurturing the lead by:

• Sending follow-up texts or emails with additional information or testimonials.
• Offering limited-time discounts (e.g., 20% off for early commitment) to increase urgency.
• Scheduling automated call reminders, making sure the patient stays engaged.

Real-Life Scenario: How ELVA Sells Invisalign Effortlessly

Imagine this:

1. ELVA detects that Sarah, a 32-year-old patient, has previously expressed interest in cosmetic dentistry but hasn’t pursued treatment.
2. One week before her visit, ELVA calls Sarah in her preferred language and sends a friendly text: “Hi Sarah! Just a quick note from [Your Dental Practice]—if you’ve ever considered Invisalign, now might be the perfect time! We’d love to discuss it during your visit next week.”
3. At check-in, the front desk staff sees a note from ELVA in the web panel and casually brings up Invisalign, reinforcing the message.
4. Before Sarah’s appointment, ELVA provides the dentist with a structured approach: “Sarah has mild crowding and previously inquired about teeth whitening—great opportunity to discuss how Invisalign can enhance her smile.”
5. If Sarah doesn’t sign up immediately, ELVA follows up with additional info, a Q&A email, and—if needed—a special offer to encourage commitment.

Why ELVA is a Game-Changer

With ELVA, Invisalign sales become an automated, data-driven process rather than a hit-or-miss conversation. By seamlessly integrating patient data, personalizing outreach, and guiding both staff and doctors, ELVA:
✔ Maximizes patient conversion rates with targeted engagement.
✔ Eliminates missed opportunities by ensuring consistent follow-ups.
✔ Reduces the workload on staff while improving patient experience.
✔ Drives revenue growth by making Invisalign promotion a seamless, natural part of the practice workflow.
✔ Improves patient satisfaction by communicating in their preferred language.